OYOY was founded by Lotte Fynboe in January 2012. Lotte Fynboe has been educated from the Danish design school Teko in Herning specializing in interior and furniture design. The OYOY vision is to create functional products made in high quality materials and in pleasant colors and shapes.

The OYOY name is inspired by the OY letters, which since 1929 has been the signature on every Danish airplane regardless of where in the world it may be located. OYOY creates quality products with focus on design, function, colors and exquisite materials. They are inspired by the classic Scandinavian designs added undertones of simplicity and with a twist of Japanese design – with a passion of combining colors and materials.